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ITM 100 (256)
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Lecture 6

lecture 6

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Ryerson University
Information Technology Management
ITM 100
Ron Babin

Businesses exist to create value for stakeholders Impact of e-commerce on business Music Tech changed our habits News in electronic from How broadcasters creat val Engaging customers = create val Val not in newspaper anymore b/c not a lot of ppl will see it What is eCommerce and why do I care? Purchasing online shipping, costs, installing o Complexity Develop a business appropriate for customers o Provide customers what they want o Have the right kind of connection and envir t make right kind of on going val Websites o Inplace to creat long term val to contin buy/ invest in brand Diff b/ ecommerce and ebusiness? Adv to register online for uni eBuisness B2C – business to consumer s want you to buy hot tub C2C - Online tech to take msg to other concum ersBay,Craigslist B2B – 2/3 of online activity, Ryerson negotiate land, vendor 2 supplier B2G – business to government C2C – amazon B2C/ C2C – Google B2C – myRyerson C2C – youtube Future Shop - Quantitiy of detail, consumer reviews, price Physical Products and Digital Products Physical - Warhouseing and fulfill ment operation,tech support, Digital – straight forward, backoffice overhead = burdansom C2G = Quicker respose time, Innovative,creating opportunies for val Whats a business model? Ex: Owners of team construct team that they have best players and have strategy so that team can be successful Way to achieve val Ex: Ryerson =live and dynamic Ex: Uni of Pheinix = online 8 models to creat val o Displaying advertising - Ad exposure = generates ad rev = facebook o Selling goods/ services o Royalties o Selling data – gather data for resale o Substriction – pay money to get service o Selling upgrades – free account, or pay to get more beniefits o Micro-paymentsmodel – pay a little,ongoing contin paying o Brokerage = rep companies
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