Chapter 10

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Ryerson University
Information Technology Management
ITM 100
Franklyn Prescod

Chapter 10 E-Commerce Today • The use of the Internet and the Web to transact business • Digitally enabled transactions • Began in 1995 when advertisements were allowed • E-commerce continues to grow Why E-commerce is Different 1. Ubiquity • Internet/Web technology available everywhere: work, home, etc., and anytime 2. Global reach • The technology reaches across national boundaries, around Earth 3. Universal standards • One set of technology standards: Internet standards 4. Richness • Supports video, audio, and text messages 5. Interactivity • The technology works through interaction with the user 6. Information density • Vast increases in information density—the total amount and quality of information available to all market participants 7. Personalization/Customization: • Technology permits modification of messages, goods 8. Social technology • The technology promotes user content generation and social networking Key Concepts in E-commerce: Digital Markets and Digital Goods • Information Asymmetry • Lower Menu Costs • Dynamic Pricing • Disintermediation • Digital Goods Types of E-Commerce • Business-to-customer (B2C): Retailing of products and services directly to individual customers ( • Business-to-business (B2B): Sales of goods and services to other businesses (ChemConnect) • Consumer-to-consumer (C2C): Individuals using the Web for private sales or exchange ( ) E-Commerce Business Models • Portal • E-tailer • Cont
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