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Lecture - Chapter 4

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Information Technology Management
ITM 100
Ron Babin

Chapter 4The Value Chain The value chain is a connected series of activities each of which adds value or supports the addition of 1value to the firms goods and servicesEvery action an organization takes from securing the necessary raw materials input to making the goods or service process to completing a transaction with a customer output is either a primary activity or support activityA transaction is an exchange of goods or services value between two or more partiesPrimary ActivitiesPrimary activities are directly related to the production and distribution of the organizations products and services that create business value for the organization and its customers Example primary activities include inbound logistics obtaining raw materials operations creating the product outbound logistics shipping the product and marketing sales and service selling the productSupport ActivitiesSupport activities are value chain activities that an organization conducts to support the creation of business valueSupport includes 1 Firm infrastructure which we will call administration 2 Technology development 3 Human resource HR management 4 procurementSummary of the Value ChainAn organizations value chain is the sum of its primary and support activities working together to create business valueThe value chain is another way to view the organization as a system inputsprocessesoutputs The value chain is also a useful tool for defining an organizations core competencies and the activities it can pursue to gain a sustained competitive advantageDiscuss Value Chain ExamplesThe Beer StoreThe Ryerson Admission ProcessPurchasing an Apple iPodInformation Systems That Support Business ActivitiesFunctional Information Systems FISWorkflow Management Systems WMSTransaction Processing Systems TPSManagement Information Systems MIS Document Management Systems DMS
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