ITM 100 Lecture Notes - Disruptive Innovation, Netflix
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Document Summary
Youtube, the internet, and the future of movies. Case study #1: the main problem that challenges the movie industry is the use of the internet to illegally download or stream movies. With the increased levels of high speed internet access, powerful computers, dvd players and portable video devices, illegal downloading and streaming of movies is more easily accessible than ever before. An addition to this problem is when youtube exploded on the internet in 2005 which allowed user to upload and watch videos on their site, including videos that contained copyright material from. With all of these new ways to download or stream movies illegally, potential revenue that these companies would of made from movie sales have been lost and became an increasing problem for the entire movie industry. To tackle this problem many companies decided the best way was not to fight the problem but instead adapt to it.