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ITM 102 (371)
Lecture

Chapter three closing case one ITM.docx
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Department
Information Technology Management
Course
ITM 102
Professor
Franklyn Prescod
Semester
Fall

Description
Chapter three closing case one rise and fall of Canadian Tires web site ordering  How could Canadian tire use e-business metrics to monitor its B2C website's performance  How many buying/window shopping  what is the behaviours  Original Strategy - use website to sell products  Metrics- customer conversion rate and sales from web site  2009 strategy changed o Metrics needed to be changed how?: by looking at customers behaviour on the web site o Are customers getting the information they need o Are customers using this info to make in store purchases What was the Ori
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