ITM 102 Lecture Notes - Canadian Tire, Retail

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Franklyn Prescod

Document Summary

Chapter three closing case one rise and fall of canadian tires web site ordering. How could canadian tire use e-business metrics to monitor its b2c website"s performance. Original strategy - use website to sell products. Metrics- customer conversion rate and sales from web site. : by looking at customers behaviour on the web site: are customers getting the information they need, are customers using this info to make in store purchases. Customers were not purchasing enough off the web to make for a good return on its investment. Current strategy - portal to provide information for customer reach, price comparison and other activities. It is hard to sustain an inline retail business in canada. Population is relatively small and geographically disperse (32 million ) Explain the e-business benefits and challenges facing canadian tire. Benefit: c. t can compete relatively cheaper (less expensive)