ITM Chapter 8.doc

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Ryerson University
Information Technology Management
ITM 102
Ross Mc Naughton

Chapter 8 - Web 2.0, Social Media, and Online Trends - Web 2.0 has come to represent the interactive web ---> moving from a passive site that basically displays information to a site that permits interaction with visitors or users. - User-generated content (UGC) include blogs and conversation threads. - Semantic web is a next-generation web that makes information sharing and exchange easier by focusing on content, search-ability and interpretability at a technical level. Defining Social Technologies and Utility - Purpose-built collections of existing capabilities and tools are simply bundled together to create a novel technology-enabled online experience paralleling offline socializing. - Form to function occurs when developers replicate the paradigms of human social in- teractions and enable them to occur online with technology. Top 10 Social Sites: 1. YouTube 2. Blogger 3. Twitter 4. Facebook 5. Flickr 6. MySpace 7. LinkedIn 8. Photobucket 9. Blogspot 10. Digg - Social networking is the 4th most popular online application overall (after search, dat- ing/adult sites, and gambling). - 1 in every 11 minutes, U.S. consumers spend online is now devoted to social comput- ing sites. Social Utility - Social utility suggests that you only spend time on sites that are useful to you, and that the time invested on the site somehow contributes to your happiness or social satisfac- tion, or creates social opportunities for you. - Three Pillars of Sociability ---> Affiliate, Participate, Validate. - Affiliation - Ensure that users want to be affiliated with your group. Chapter 8 - Web 2.0, Social Media, and Online Trends - Participation - Help users easily understand the rules of participation. - The most successful social networking sites focus on ensuring an invita- tional design, finding online ways to welcome new people into a group and making it safe for them to learn and master the norms. - Validation - How to validate the user’s social experience, constantly reinforcing the social utility of your website. ← Design and Usability - A site has to look good and be attractive to users, while also functioning well and being intuitively obvious to users. - Must be easy to navigate. - Successful sites normally employ a minimalist design perspective. - Successful sites are designed to both encourage interaction and make it easy for users to do so. Technology Implications - Social computing websites from a technology perspective raises several issues: - The sheer cost of accumulating and storing all of this often multimedia intense content. - Increases the demand for compression technologies, which help reduce the costs of storage and transmission. - Developers who know how to code and implement systems that efficiently han- dle large amounts of information. - That is does not belong in the business realm. - Banning social networking sites.
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