ITM 707 Lecture Notes - Lecture 7: Narcos, Reed Hastings, Netflix

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Case study on netflix the disruptor faces disruption by vinojan ravichandran 500643801. Netflix was founded in the 1970s by chief executive officer reed hastings. The idea for the company had come about when hastings had been billed an extra 40$ in late fees from. The pricing method the company initially used was fee per rental, the company later evolved into a monthly subscription based plan that would require 20$ monthly for unlimited use with no late fees. The company continues to grow surpassing 15 million subscribers in 2010 and 32 million in 2013. Netflix began producing its own titles in 2013, the content house of cards was awarded three emmys. In 2017 the company budgeted billion for content and this resulted in . 4 billion in long term debt. Revenue beginning to decrease and debt is increasing. In march 2017 netflix begins to slow its acquisition of subscribers and has reached a de(cid:271)t le(cid:448)el of u . (cid:1008) (cid:271)illio(cid:374).

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