IRL 500 Lecture Notes - Lecture 1: Edie Sedgwick, Campbell Soup Company, Pop Art
27 Jun 2016
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Document Summary
50s and 60s, campbells soup was everywhere: used by housewives, cans garbage after. Aw bellwether of the contemporary art market . Bellwether in stock market- big stock signals movements of smaller stocks, represents what"s going on in the whole market, leading indicator with heavier weight. Sold for m during recession 2008. Elvis rare and more valuable because aw mass produced, but few of elvis. Via art consultant- private, not like auction where they take up to 30% of sale. Employees paid, becomes an underground cool alt space. Products are part of marshall plan--help allied countries with money. In exchange, they have to agree to allow am businesses to set up shop. Problem for art: if you want to sell art, you want to be one of a kind. Corporation approach is kiss of death for an artist. Aw mentality clearly reflects the era of usa as good guys . Use consumerism to promote the american dream.
