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Lecture 3

ITM 100 Lecture Notes - Lecture 3: Internet2, Mass Customization, Mobile Commerce

Information Technology Management
Course Code
ITM 100
Raymond Moss

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ITM 100 Chapter 3 Notes
Digital Darwinism - Implies that organizations which cannot adapt to new demands are doomed to extinction
Disruptive Technology - A new way of doing things that opens new markets and destroys old ones (Ex. Apple's iPod, iPhone)
Sustaining Technology - Produces improved product that customers are eager to buy
Evolution of the Internet
Internet - Computer networks that pass information from one to another using common computer protocols
Protocols - Are standards that specify the format of data as well as the rules to be followed during transmission
World Wide Web (WWW) - A global hypertext system that uses the Internet as its transport mechanism
Hypertext transport Protocol (HTTP) - The Internet standard that supports the exchange of information on the WWW.
Digital Divide - Occurs when those with access to technology have great advantage over those who do not
4 Common Tools for Accessing Internet Information:
1. Intranet- An internal portion of the Internet that provides access to information and application software to employees
2. Extranet- Is an Intranet available to strategic allies (ex. customers, suppliers, and partners)
3. Portal- Is a Web site that offers a broad array of resources and services (ex. Email )
4. Kiosk- Is a system that allows interactive information browsing. (ex. Indigo's book search system)
3 Common Forms of Service Providers:
1. Internet Service Provider (ISP) - Provides individuals and other companies access to the Internet
2. Online Service Provider (OSP) - Offers unique services (ex. custom ver. of a Web browser). Distinguishes ISP's
3. Application Service Provider (ASP) - Offers an organization's access over the Internet to systems and related services
Wireless Internet Service Provider (WISP) - Allows server connection at designated areas using a wireless connection
Service Level Agreements (SLAs)- The specific responsibilities of the service provider and set the customer expectations
E-Commerce- Is the buying/selling of goods/services over the Internet
E-Business - conducting business on the Internet-buying/selling (Ex. Amazon, eBay)
Opening New Markets
Mass Customization - The ability of an organization to tailor its products/services to the customer's specifications
Personalization - Occurs when a company knows enough to fashion offers to appeal to the customer's likes/dislikes
Long-Tail - The tail of a typical sales curve
Intermediary- Are agent software, or businesses that provide a trading infrastructure to bring buyers and sellers together
Disintermediation- Occurs when a business sells directly to the customer online and cuts out the intermediary
Reintermediation- Steps are added to the value chain as new players find ways to add value to the business process
Cybermediation- Refers to the creation of new kinds of intermediaries
Interactivity- Measure advertising effectiveness by counting visitor interactions with the ad, time spent viewing etc.
Types of E-business Marketing
Associate (affiliate) program
Banner Ad
Pop-up Ad
Pop-under Ad
E-business Models
oTypes of Businesses:
Brick and Mortar - Physical store, no Web site
Pure-play (virtual) Business - Web site only
Click and Mortor - Physical store and Web site
oE-Auctions are a successful E-business model
Forward Auction - Seller offers to many buyers who bid and the highest bid wins
Reverse Auction - Buyer specifies product or service and lowest seller bid wins contract
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