ITM 102 Lecture Notes - Lecture 1: Shell Canada, Fairmont Hotels And Resorts, Walmart Canada
Document Summary
Case study 1: information technology helps lcbo transform itself. The lcbo (liquor control board of ontario) is a techno-savvy canadian retailer in which information technology and systems have become a major part of the business: what are the products and/or services, describe the supply chain. Lcbo is a canadian retail company that sells alcohol including liquor, beer and wine to customers over the legal age of 19 and to other businesses. This business model is both business-to-consumer and business-to-business. Lcbo has an app called (cid:498)lcbo on the go(cid:499) which allows android and iphone users to search for the nearest lcbo and search the products they have available in inventory. Also, the lcbo have become involved in social media so they can tailor their site to individual customer needs. Lcbo must abide by the pipeda laws (personal information protection and electronic documents act) when it offers to sell products online.