ITM 102 Lecture Notes - Lecture 3: Mckinsey & Company, Spotify

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Ted Rogers

Document Summary

Busi(cid:374)ess that (cid:271)e(cid:374)efit fro(cid:373) (cid:271)ig data are those that pro(cid:448)ide their users (cid:862)suggestio(cid:374)s(cid:863) related to the things they already like. The company that this article gives an example of is spotify. Spotify uses big data and caters to every one of their 75 million users with specific music tastes. By (cid:272)olle(cid:272)ti(cid:374)g the reader"s liste(cid:374)i(cid:374)g ha(cid:271)its, the app desig(cid:374)s highly i(cid:374)di(cid:448)idualized produ(cid:272)ts rather than using the same tired genres. Now there are also online services that replace jobs previously done by trained professionals by utilizing big data. By using big data to check thousands of different flight and hotel options and book their own reservations, these apps can do the job of a travel agent faster and at a much cheaper price. Big data is also providing benefits in healthcare. A mckinsey global institute report estimated that the u. s healthcare system could save billion each year through better integration and analysis of big data.