ITM 102 Lecture Notes - Lecture 3: Noweb, Amay, Service LevelPremium
DepartmentInformation Technology Management
Course CodeITM 102
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ITM102 - Business Driven Information Systems - Lecture 3: Internet and E-Business
● Digital Darwinism - when organizations cannot adapt to new technological demands,
they fail to enter a market and lose profit.
● Disruptive technology - opening new markets with technology that disrupt the status quo.
● Sustaining technology - improving existing technology in existing markets.
● Internet - computer networks that pass information among each other using protocols.
● Protocol - standards that specify the format of which data is transferred.
● World Wide Web - global hypertext system that uses the internet to transport data.
● Hypertext transport protocol - internet standard that supports the World Wide Web.
○ Internet’s impact on information includes: easy compilation, richness of
information, increased reach and constantly improving content.
● Digital divide - when people have greater access to technology than others.
● Web 2.0 - social and economic technology trends that collectively form the basis of the
next generation of the internet.
○ Mashup - website of application that uses content from one or more sources.
○ Web 3.0 - based on the “intelligent” web applications using natural language and
self-learning through artificial intelligence.
○ Semantic web - structuring data so web pages are easier to understand and
■ Intranet - internalized internet in a closed server accessible by
■ Extranet - internet in a server available to multiple resources.
■ Portal - web site that offers broad array of resource.
■ Kiosk - publicly accessible computer system that allows information
● There are three common forms of service provision.
○ Online service provider - offers internet service.
○ Internet service provider - offers network access to the internet.
○ Application service provider - offers access over the internet to systems and
■ Service level agreements - define customer and service use expectations
while browsing a web site.
● E-commerce - buying and selling goods and services online.
● E-business - conducting fiscal relations online, including collaboration with partners.
● Mass customization - ability of an organization to tailor specific product expectations.
○ Personalization - occurs when companies know customer wants by purchasing
● The Long Tail - refers to the “tail” in a sales curve which narrows due to specific
customizations via customer requests.
● Intermediary - agent software or business software that provides trading infrastructure.
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