ITM 102 Lecture Notes - Lecture 1: Competitive Advantage, Business Intelligence, Social Business
Document Summary
Itm102: lecture 1 and textbook - information systems in business today. Increases international markets, enter new markets, make more profit, social networking, online shopping. Managers adopt online collaboration and social networking software to improve collaboration (ex. Business intelligence applications accelerate (more powerful data analytics and interactive dashboards provide real-time performance) Social business use social networking platforms to cooperate social tools. Internet and global communication has greatly reduced economic and cultural advantages. Digital firm: all of organization"s significant business relationships with customers, suppliers, and employees are digitally enabled and meditated. Improvement of efficiency in order to attain higher profitability. Walmart"s retail link system links supplies to stores for superior replenishment system (they achieved billion sales b/c of its retail links) Is and technologies are most important tools available to managers for achieving higher levels of efficiency and productivity. Business model: describes how company produces, delivers, and sells product or service to create wealth.