ITM 102 Lecture Notes - Lecture 10: Retail, Social Search, Electronic Data Interchange

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: n/a

Document Summary

Chapter 10 e-commerce: digital markets and digital goods. The use of the internet and the web to transact business. Digitally enabled transactions began in 1995 when advertisements were allowed. Grew 15-25% per year till recession of 2008-2009. Online canadian consumer sales grew +15 billion in 2012. More than 2. 4 billion people are connected to internet. Changes and advancements, e-commerce allows them to shift business activates to offline to online. Ubiquity- it is available just about everywhere. Global reach- e-commerce technology permits commercial transactions to cross cultural and national boundaries. Universal standards- shared by all nations around the world and enable any computer to link with any other computer regardless of the technology platform. Richness- refers to the complexity and content of a message. Interactivity- allows two way communication between merchant and consumer (telephone) Information density- the total amount and quality of information available to all market participants, consumers and merchants.