ITM 350 Lecture Notes - Lecture 14: Search Engine Optimization, Web Design, E-Procurement

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 350
• Professor: Franklyn Prescod

Document Summary

Much of canada"s job growth can be atributed to small businesses. Large organizaions shited focus to b2b, which opens up opportunity for b2c e-businesses. May be criical depending on the business. Technology allows businesses to be available 24/7. Frequently asked quesions (faq) is a tool that reduces rouine quesions over the phone. Need to gather addiional details as the market expands. They turn all the savings from purchases into lowering prices and increasing market share. Reach the business" audience at reasonable cost. Online training programs boost knowledge -> more producivity. Use of e-business technologies help employees feel challenged in a small company. Depending on the capabiliies and goals, the strategy can be hosted internally or outsourced. Close communicaion between hosing provider and company. Must coninue to service and capitalize on exising markets while using e-commerce opportuniies with no addiional staing. Internet ofers a lot of informaion for small businesses. Requires good searching techniques and know relevant sources.