ITM 703 Lecture Notes - Lecture 7: User-Generated Content, Google Drive, Reputation Management

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 703
• Professor: Farid Shirazi

Document Summary

Use of google drive within fb: social media strategic framework. Strategy development (social media professionals: observing, following, engaging, endorsing, contributing, prioritize objective. Increase sales, no. of customers: establish governance. Clarify risks of not engaging in social media. Customers, other stakeholders, services, reputation, privacy, impact on suppliers: define activities. Identify resources (ict, hr, fin: develop capabilities. Develop culture of diversity and social responsibilities: train users, privacy. Most media platforms provide some controls to users so they can protect their info from others on a platform. None of the social media tools are designed to be highly protective of private data. Privacy can be controlled by actively engaging in tools and services offered by social media (default setting is public) Privacy settings may influence user"s willingness to contribute content to social media. A user"s willingness to contribute to social media content includes strong privacy settings that blocks the users" private data from the public eyes.