ITM 707 Lecture Notes - Lecture 3: Zappos, Product Differentiation, Making Money
15 Jan 2018
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Our mission is getting people to connect. 4 in a few words, the mission statement sums up what is unique about the firm. The information in figure 1. 2 indicates that even though zappos, Bean are all in the retail industry, they view their missions quite differently. It"s interesting to note that although amazon purchased zappos in 2009, the acquisition agreement specified that zappos would continue to run independently of its new parent. Zappos continues to remain both culturally and physically separate from amazon. Zappos is located near las vegas, nevada, and amazon is in seattle, washington. A business strategy is a plan articulating where a business seeks to go and how it expects to get there. It is the means by which a business communicates its goals. Management constructs this plan in response to market forces, customer demands, and organizational capabilities. Market forces create the competitive context for the business.
