ITM 707 Lecture Notes - Lecture 14: American Airlines, Quality Management, Grid Systems Corporation

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 707
• Professor: Sameh Al Natour

Document Summary

It also gained access to zynga"s customer database. The alliance generates significant revenue for both parties because players of these games purchase virtual goods with real money and. Zynga purchases significant advertising space from facebook to promote its games. Zynga benefits from the revenue resulting from its gamers on facebook community. 13 business ecosystems are often groups of strategic alliances in which a number of partners provide important services to each other and jointly create value for customers. This adds value for customers by providing greater convenience, and by offering the ability to automatically update their activity stream with information from the app, and both facebook and the app provider benefit from their alliance. Is often provides the platform upon which a strategic alliance functions. Technology can help produce the product developed by the alliance, share information resources across the partners" existing value systems, or facilitate communication and coordination among the partners.