JRN 104 Lecture Notes - Lecture 6: Content Analysis
Document Summary
People would rather see their news on social media than open up a paper or turn on the television. Back when print was popular it generated revenue: ,000 for a full page in a day. Newspapers in the past mainly generated revenue via these half-page or full-page ads. Now with the rise of social media it costs on for 1,00 impressions. It"s much cheaper and easier to advertise online and it catches more viewers than on a physical paper. No one wants to advertise in print anymore because less and less people buy newspapers. Also, television viewing rates have gone down, but not by the older generation. Our generation watches less and less tv, instead we view videos online. According to reporter antonella atsuo, we need to make a video first, take photographs second, then tweet and then file the story online. Then we also have to expect several write-thrus.