Class Notes (834,637)
Canada (508,661)
Journalism (79)
JRN 106 (5)
Lecture 9

JRN 106 Lecture 9: Serious Video

2 Pages
Unlock Document

JRN 106
Gavin Adamson

Social and Serious Video Videos Now • Viewership of broadcast television in the United States was down 25 per cent among 18-49 year olds in the year to September 2015 (Nielsen) • A spring 2015 of 1,100 undergraduate students in Toronto: Less than 18 per cent watched cable television (Hutchinson 20115) • Meanwhile, Nielsen has reported that YouTube reached more American adults aged 18- 30 than any cable company • A tipping point will be arriving for TV news as it did for its print cousin, as advertisers migrate away to Internet with audience (Picard 2015) • Facebook sees 8 billion views a day from 500 million users- Up from 4 billion in April (100% increase) Social and Serious Video 6 Types: 1. Broadcast-style videos: Newsrooms re-purpose reports for the Web 2. Raw videos: Shot uploaded by reporters 3. Explainer videos: for tough subjects like personal finance 4. Interactive features: Short clips complement te
More Less

Related notes for JRN 106

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.