LIR 100 Lecture Notes - Lecture 1: Ethnocentrism, Ethnography, Edward Burnett Tylor
26 Jun 2018
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Lecture 1
Global Village (Marshall McLuhan)- Instant digital communication gives us
access to each other similarly to a small village
Effects of New Media
oAll of our actions have an immediate reaction (everyone will know
about it)
oEveryone has access to our information that we choose to share
with them
Control vs. Understanding
oOur main priority needs to be understanding that we can’t focus
where the old mechanical age used to focus when it comes to
mechanics
Try to understand others and the system itself
Mechanical vs. Electrical
oWe have to adapt and develop understanding
oMechanical-control others
oElectrical-understand others
Retribalization
oCan lead to fragmentation
Martin and Nakayama (2007)
Technological Imperative
oResponsible use of technology
oWe don’t want to let our technology work the way we think about
other languages and cultures
Demographic Imperative
oNot everyone is connected to the internet
oPrivilege to access technology (not everyone has the privilege)
Access to information can be beneficial but can also limit the
kinds of topics we have knowledge on
Economic Imperative
oImportant to have intercultural relations for economic benefit
International trade (shouldn’t be ignorant towards those we’re
trying to establish trade relationships with, can also get ripped
off if we don’t know how to negotiate in their culture)
Self-Awareness Imperative
oBecoming a better person by paying attention to distinctions of
cultures
Ethical Imperative
oConflicts arise from cultural ideas of what is right and wrong
Language and Intercultural Relations
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Global village (marshall mcluhan)- instant digital communication gives us access to each other similarly to a small village. Effects of new media: all of our actions have an immediate reaction (everyone will know about it, everyone has access to our information that we choose to share with them. Control vs. understanding: our main priority needs to be understanding that we can"t focus where the old mechanical age used to focus when it comes to mechanics. Try to understand others and the system itself. Mechanical vs. electrical: we have to adapt and develop understanding, mechanical-control others, electrical-understand others. Technological imperative: responsible use of technology, we don"t want to let our technology work the way we think about other languages and cultures. Demographic imperative: not everyone is connected to the internet, privilege to access technology (not everyone has the privilege) Access to information can be beneficial but can also limit the kinds of topics we have knowledge on.
