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Class Notes for Marketing at Ryerson University

MKT 100 Lecture Notes - Lecture 11: Mass Media, Ikea, Unique Selling Proposition
24HR
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MKT100 Lecture 11 Integrated Marketing Communications: Learning Objectives: Outline the process that firms use to communicate with consumers List the steps in planning an integrated marketing communications campaign Descri...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 10: Royal Canadian Mint, Tim Hortons, Logistics
24HR
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MKT100 Lecture 10 Distribution Channels Learning Objectives: Explain the importance of distribution and the interrelationships among distribution channels, supply chain management, and logistics management Describe distrib...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 9: Marketing, Marketing Mix, Price Ceiling
24HR
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MKT100 Lecture 9 Pricing Concepts and Strategies: Establishing Value Learning Objectives: Explain what price is and its importance in establishing value in marketing Illustrate how the 5 Cs company objectives, customers, c...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 6: Psychographic
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MKT 100 Lecture 6 Segmentation, Targeting, and Positioning (Part 1) Learning Objectives: Describe the bases marketers use to segment a target Identify the criteria for determining the attractiveness of a segment and whethe...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 7: Denim, Micromarketing, Aqua Velva
24HR
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MKT 100 Lecture 7 Segmentation, Targeting, and Positioning (Part 2) Behavioural Segmentation: Benefits derived Occasion Usage Rate Loyalty Finding a Place to Live: how can geodemographic segmentation be used to help consum...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 8: Voice Of The Customer, Cordless Telephone, Observability
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MKT100 Lecture 8 Developing New Products Learning Objectives: Identify the reasons firms create new products Describe the diffusion of innovation theory and how managers can use it to make product line decisions List the s...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 5: E-Procurement, Direct Selling, Retail
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MKT 100 Lecture 5 Consumer Behaviour Learning Objectives: Describe the steps in the consumer buying decision process Identify what determines how much time consumers will spend searching for information before buying a pro...

Marketing
MKT 100
Paul Gillespie
MKT100 Lecture 4: Marketing Research | Ethics and Socially Responsible Marketing
24HR
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MKT 100 Lecture 4 Marketing Research Learning Objectives: Identify the five steps in the marketing research process Describe the various secondary data sources Describe primary data collection techniques and summarize the ...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 3: North American Free Trade Agreement, Competitive Intelligence, Apple Watch
24HR
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MKT 100 Lecture 3 Analyzing the Marketing EnvironmentLearning Objectives:Outline how the factors in a firms microenvironment influence its marketing strategyIdentify the factors in a firms microenvironment and explain ho...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 1: Starbucks, Retail, Critical Success Factor
24HR
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MKT 100 Lecture 1 Overview of MarketingLearning Objectives:Define the role of marketing and explain its core conceptsDescribe how marketers create value for a product or serviceSummarize the four orientations of marketin...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 2: Marketing Strategy, Marketing Mix, New Media
24HR
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MKT 100 Lecture 2 Developing Marketing Strategies and a Marketing PlanLearning Objectives:Define a marketing strategyDescribe the elements of a marketing planAnalyze a marketing situation using SWOT analysisExplain how a...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 10: Tigerdirect, Vertical Integration, Starbucks
24HR
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MKT100 - L10 - Place and Branding Place ●Supply Chain Management (SCM): integrates all points in production process (i.e. from suppliers to manufacturers to warehouse distribution). ●Distribution Channel: institution whic...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 11: Taco Bell, Sales Promotion, Direct Marketing
24HR
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MKT100 - L11 - Promotion Integrated Market Communications (IMC) ●Variety of mediums to provide clarity, consistency and maximum impact of a brand (i.e. electronic media, advertising, sales promotions, etcetera). ○Example:...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 8: Product Classification, Intangibility, Ziploc
24HR
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MKT100 - L8 - Product Management Product ● A product offers value and satisfies a need or want. We use the term “product” as a catch-all phrase. Market Characteristics ● What is a growth market? ...

Marketing
MKT 100
Paul Gillespie
MKT 100 Lecture Notes - Lecture 7: Online Shopping, Playstation 3, Marketing Mix
24HR
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MKT100 - L7 - Breakeven Analysis Segmentation Review ● 1. Identify and define said segments. ● 2. Evaluate each segment, while considering your offerings. ● 3. Choose one or more target segments. ● 4...

Marketing
MKT 100
Paul Gillespie
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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