NPF 570 Lecture Notes - Lecture 6: Advertorial, Art History
14 Nov 2016
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International style: buying authentic culture and social change. Can be for a real issue or inventive. Determine appropriate theories that will inform/situate psa. Existing and historic representations you may tap into. Mind if i smoked/care if i die ad. One of the most controversial ad campaigns. Media industries rely on ad revenue to produce products. Advertisers exert influence over the kinds of content you see on radio, tv, magazines argues that this is a form of economic censorship. Ads are tapping into other aspects of other cultures gives us a sense of being torn between apathy and empowerment: eg. Don"t support fur fashion but not doing anything to support the cause: eg. Most contracts have withdrawal clause can withhold approval about anything/any reason to withdraw their ad so the media industry doesn"t get that revenue. Media censor stories that advertisers don"t want.
