RTA 103 Lecture Notes - Lecture 8: Telemarketing, Loaded Language, Stock Photography
7 Dec 2017
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You may not see it, you may not notice it, but you probably realize when you"re not seen or noticed. Pay attention to diversity in design to avoid systemic and subconscious bias. Eg. whenever you"re hungover, you go for advil. But there"s the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product. ~ don draper. For retailers, selling is the art of persuasion. Many factors that influence how and what consumers buy. A large part of every decision is based on visual cues. The strongest and most persuasive is colour. When marketing new products, it"s crucial to consider that consumers place visual appearance and colour above other factors when shopping. 85% of shoppers place colour as a primary reason for why they buy a particular product. Brand recognition directly links to consumer confidence. Colour is one of the most powerful methods of design but isn"t entirely universal.
