RTA 103 Lecture Notes - Lecture 8: Don Draper, Infographic, Crowdsourcing
Document Summary
But you probably realize when you are not seen or noticed. We are going to look at branding and design language, and places that are paying attention to diversity in design to avoid systemic and subconscious bias, how to listen, how to include. But there"s the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product. - don draper. Groups like color marketing group (cmg) forecast colour trends. Brandisty: a brand is the (emotional) relationship between an organization and an audience. A brand is the reward for the hard work of building real, passionate relationships with your audience. Marty neumeier: author on brands the brand gap . It"s a symbol for the brand, not the brand itself. The brand is the gut feeling the user/audience feels about the product. Branding: i understand you"re a great lover.