RTA 210 Lecture Notes - Lecture 8: Mynetworktv, Al Bruner, Movie Central
5 Apr 2017
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There are frequently tensions between the following parties: Related goal: to increase value of the shares of the company for the shareholders (owners). Another goal: provide public service if told to do so by: government 2. Ad sales on stations that the network owns and operates. Networks may pay affiliates to carry programming or. Provide programming free and the local station sells national ads within the show i. e. barter. Local ads during non-network hours e. g. 7:00 pm to 8:00 pm weekdays. Fees from the networks to carry their programming. Affiliates could accept network programs or opt out. Delayed entry as a tv network until 1951. Spun off from nbc 1942 for million. Sold to united paramount theaters in 1951 for million. Partnership with paramount pictures (cbs bought out paramount"s share of cbs) Oversaw tv regulations as well as radio regulations. Concern: networks could dominate the advertising revenues and political discussion.
