RTA 212 Lecture Notes - Lecture 1: Preposition And Postposition, Clarity, Five Ws
21 Jan 2017
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You"ll find media writing a different process. For most of our lives, we"ve been taught to write for the eye/print. That"s why we need a new set of rules and conventions that apply specifically. When listening to radio or watching tv, words are absorbed via the ears. Language must be clear and conversational when writing for the ear. As long it sounds fine to the ear, it is okay. Media writing is not essay writing to the spoken word: stop writing something to be read, start writing to be heard. Write for the ear, not the eye. Note this rule only applies to this class. Media writing golden rule: don"t write it, say it. Avoid using (cid:498)that(cid:499) or (cid:498)which(cid:499: it"s already implied, (cid:498)we suggest that you call once a week(cid:499, (cid:498)we suggest you call once a week(cid:499, use informal style vs formal, decontractions add emphasis tho, questions make it informal.
