RTA 956 Lecture Notes - Lecture 1: Looney Tunes, Educational Television, Advertising Campaign

• School: Ryerson University
• Department: Media Studies
• Course: RTA 956
• Professor: Kenn Scott

Document Summary

(cid:1013)(cid:1012)% of a(cid:373)eri(cid:272)a(cid:374) ho(cid:373)es ha(cid:448)e at least 1 tv a(cid:374)d (cid:1013)(cid:1013)% of ca(cid:374)adia(cid:374) homes. Canadians 3-11 year 3-4 hours of tv per day. Boys tend to watch more than girls. Ethnic minority children living in poverty tend to be heavy viewers. In moderation, tv viewing not likely to impair: cognitive growth, academic achievement, peer relations. Development of television literacy: o(cid:374)e"s a(cid:271)ility to u(cid:374)dersta(cid:374)d ho(cid:449) i(cid:374)for(cid:373)atio(cid:374) is (cid:272)o(cid:374)(cid:448)eyed o(cid:374) tv, prior to 8 or 9, process content in a piecemeal fashion. Younger than 7, difficulty with fictional nature of tv. Some potentially undesirable effects of tv: effe(cid:272)ts of tele(cid:448)ised (cid:448)iole(cid:374)(cid:272)e espe(cid:272)ially (cid:449)he(cid:374) (cid:374)o re(cid:373)orse shown by, or penalty given to perpetrator. Research suggests violent cartoon causes increase in aggression among peers. Other effects of televised violence: mean-world beliefs. Tendency to view world as a violent place by people who rely on aggression: desensitize children. Less upset about violence, more willing to tolerate acts in real life.