MHR 405 Lecture Notes - Lecture 5: Drive Theory, Takers, Balanced Scorecard

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Motivation: the forces within a person that affect the direction, intensity, and persistence of voluntary behaviour, intensity - level of effort, persistence - amount of time effort is exerted, direction - goal toward effort is directed. Drives: primary needs, hardened brain activity (neural states) that energize individuals through generation of emotions to correct de ciencies and maintain equilibrium, prime movers of behaviour-activate emotions that put us in a state of readiness. Needs: goal-directed forces that people experience, channel emotional forces toward speci c goals, goals formed by self-concept, social norms, and experience. Maslow"s hierarchy of needs: 5 levels of need, lowest unmet need is strongest, when satis ed, next higher level becomes primary motivator, unique to each person and not universal. Balanced scorecard: organization-level goal setting and feedback, usually nancial, customer, internal, and learning/growth process goals, several goals within each process.

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