Recruitment process of searching out & attracting qualified job applicants, which begins with the identification of a position that requires staffing & is completed when resumes &/ completed application forms are received from adequate number of applicants. Identify job openings hr planning/strategic plan & employment resignations/terminations: specific job requirements from job description/specification, select methods of recruitment internal/external, generate pool of qualified applicants employment equity/diversity goals. Constraints: promote from within policies, compensation policies, employment equity plans, inducements of competitors, skill shortages. Advantages enhance commitment, morale, performance, less likely to leave, long-term perspective, more accurate assessment, less orientation. Recruiter specialist in recruitment, whose job it is to find & attract capable candidates. Employer branding - image/impression of organization as employer based on benefits of being employed by organization. What candidates experience when go to company website. Whether hr sends acknowledgement letter/email tanking each candidate who sends in resume.