MKT 100 Lecture Notes - Lecture 3: Corporate Social Responsibility, Becel, Categorical Imperative

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MKT 100 Full Course Notes
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Legal versus ethical: legal and ethical, legal and unethical, illegal and ethical, illegal and unethical. Philosophical perspectives: utilitarianism: the decision that provides the greatest good for the greatest number is the best decision. Ex. democracy: categorical imperative: what if everybody did this? . Ex. depletion of a shared resource by everybody acting in their own self interest. Corporate social responsibility: behaving legally and ethically. Nike changing manufacturing means when it was discovered in. Cause related marketing, motivated to create good will and link causes to their own strategic goals (canadian tire is an olympic sponsor after purchasing sport check: partners. Not associated with marketing our sales goals, yet is solely part of a strategic plan. Full partners in community organization, workers not just volunteering but instead this is their full time job to work with the respective organization and community. Projects have more to do with making society better than just selling products (becel ride for heart)

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