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Ryerson University
MKT 100
Chris Gibbs

Marketing and Financial Issues The electronic bike market has some flaws and that being that most sales of the e-bikes are in Europe and China, where about 90% of the sales take place, and leaving the other 10 in North America and other places. This is a big problem because this shows us that the North American market isnt an easy one to sell to and you have to work really hard to get their attention and interest in your product. If the selling trend stays like this, both companies, Daymak and Magna will not have many profits and will be faced with more expenses than revenue and will probably run out of business. I believe these marketing issues are taking place because of the lack of advertising in North America as many ads have not been presented to the consumers about the product and they are not aware of its benefits and what it is able to do for us. Marketing the product in a big country can be hard because of the different ways a company has to market them in different provinces and territories, and deep research has to be done for that. Marketers of the e-bikes and electrification kits have to find out all the possible ways to market to different segments of this country and get their consumers more awareness of their product. Different types of ads and commercials have to be places in the developed and more modernized multicultural cities than the country side areas, such as New Brunswick and the other Maritime Provinces. Finances are a big problem because of the hiked prices the electronic bikes and electrifications kits
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