MKT 100 Lecture Notes - Personal Selling, Sales, Market Segmentation

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Chris Gibbs

Document Summary

At trade shows, customers can be lost because they have to wait too long to talk to a salesperson. In general, timing is a crucial feature of the selling process. Personal selling and service at the right time, the time the customer is making a choice or reordering, is crucial. Personal selling and service at a time when they are not is a waste of effort and frustrating for both buyer and seller. As with all marketing efforts, personal selling is all about getting the process right. www. notesolution. com. When you think about it, a lot of selling is done in marketing. A new product or service must always go through several selling efforts. First, it must be personally sold to investors or senior executives. Then it has to be personally sold to production and the salesforce. Only then does the salesforce get the chance to personally sell the product to distributors, retailers, or end users.