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CA (620,000)
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MKT 100 (1,000)
Lecture

SWAT_


Department
Marketing
Course Code
MKT 100
Professor
Marla Spergel

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SWAT
InternalExternal
StrengthsOpportunitiesPositive
Weakness ThreatsNegative
Environmental Scan
Internal
oStrength
oWeakness
External
oOpportunity
oThreat
Look for positives that can offset the negatives or positives that can enhance other positives
Choosing points to write about:
100% sure strengths
Defensible facts
Strongest impact/Relevant
Identify 5 strengths & weaknesses of Targets move to Canada
Strength:
Image/Brand Recognition
Close to population
More Choices
Cash
More Pleasing
Weakness:
Store Size/Selection
Product overlapping
Lack of popularity
Location
Assignment 1:
SWOT Analysis whether Bell should offer an Internet based video streaming service for
Canada
www.notesolution.com
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