Class Notes (834,049)
Canada (508,296)
Marketing (1,395)
MKT 100 (974)
Laila Rohani (116)
Lecture 3

Lecture 3 notes.docx

2 Pages
98 Views
Unlock Document

Department
Marketing
Course
MKT 100
Professor
Laila Rohani
Semester
Winter

Description
Lecture 3 Micro factors; company competition and corporate partners Macro factors; culture, political/legal, social, demographic, technology , economic MICRO; Competitors; - analyze direct/indirect competition (Dasani Aquafina ect) - Strengths and weaknesses - Competitive intelligence used to collect/synthesize info - CI= defining gathering analyzing distribute intelligence on products/customers/competitors/data needed to support execs in making strategic decisions Direct; huggies vs pampers, pepsi vs coke, Corporate partners; - Use just in time delivery systems - Care about MACRO; Culture; - Culture; Shared meanings morals belief customs and values of a group of ppl - Country culture; visible nuances particular to a country…easy to spot. Dress, food, language - Regional culture; region in particular country affects way they react react to diff cultures (quebec residents have less prepared, more fresh) Demographics - Prov
More Less

Related notes for MKT 100

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit