MKT 100 Lecture Notes - Kyocera Communications, Herfindahl Index, Upselling

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Published on 26 Mar 2013
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MKT100 - Metrics Mastery Worksheets
Worksheet: Metric 3 Market Share & Market
Analytics
Use the industry overview below to answer the questions that follow:
Mobile Phones in the United States
The mobile phone market in the United States covers the sales of
mobile phone devices, smart phones, and PDAs (personal digital
assistants). Table 1 below provides the annual sales volume of mobile
phones from 2004 to 2009. Table 2 details the market share of the top
handset manufacturers.
Table 1: US Mobile Phones: Sales Volume & Value 2004-2009
2004 2005 2006 2007 2008 2009
‘000
units
66,556.
1
87,543.
1
110,228
.1
120,629
.4
130,309
.9
134,673
.5
US$ bn 4.1 5.4 6.9 8.3 10.1 10.6
Table 2: Mobile Phones Company Shares 2005-2009
% retail revenue
share
2005 2006 2007 2008 2009
Samsung America Inc 15.7 15.1 17.3 22.1 25.4
L.G. Electronics USA 15.9 16.5 15.2 20.6 21.5
Motorola Inc 30.4 34.8 33.5 22.8 16.4
Kyocera International
Inc
5.4 4.9 4.0 9.2 9.9
Research in Motion Ltd 0.7 1.1 2.5 6.0 9.0
Apple Inc - - - 4.9 7.4
Nokia United States 15.4 18.1 12.5 7.5 6.5
Sanyo North America
Corp
4.3 4.2 4.5 - -
Apple Computer Inc - - 1.4 - -
Others 12.1 5.4 9.0 6.9 3.8
Total 100.0 100.0 100.0 100.0 100.0
1) What is the annual 2009 revenue in dollars of the top 4 mobile
phone companies?
Answer:
Revenue Market Share (%) = Revenue ($) / Total Market Sales
Revenue ($)
Revenue ($) = Revenue Market Share (%) * Total Market Sales
Revenue ($)
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