Creating Ethical Climate in The Workplace
Why people act unethically
What makes people take actions that create so much harm?
Are all the individuals who engage in questionable behaviour just plain immoral or
Decisions often have conflicting outcome, where both options have positive and
Corporate Social Responsibility
The voluntary actions taken by a company to address the ethical, social and
environmental impacts of its business operations and the concerns of its stakeholders.
can you think of any companies who practice CSR? What do they do?
Does socially responsible behaviour imply ethical behaviour?
look at figure exhibit 17.3- ethics versus social responsibility
Understanding marketing ethics
"ethical behaviour" is the behaviour that produces the greatest good ( the most
good for the most people) in a specific situation.