MKT 100 Lecture Notes - Lecture 4: Cause Marketing, Marketing Ethics, Marketing Week

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MKT 100 Full Course Notes
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Consumers and advocacy groups want healthier foods. Kellogg"s lowered the amount of salt used after coming under attack. Coca cola cuts sweetness in canada to save calories. **exam know the difference between ethics and social responsibility. Ethics- ethics are the moral principles and values that govern the actions and decisions of an individual or group. Social responsibility social responsibility is the idea that organizations are part of a larger society and are accountable to that society for their actions. Cause marketing cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products. Business ethics a branch of ethical study that examines ethical rules and principles within a commercial context, the various. The link between ethics and corporate social responsibility. Firms should implement programs that are socially responsible. Employees should act in an ethically responsible manner.

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