MKT 100 Lecture Notes - Lecture 3: Baby Boom, Aquafina, Speeders

177 views5 pages
itskiyethangeli and 39956 others unlocked
MKT 100 Full Course Notes
1
MKT 100 Full Course Notes
Verified Note
1 document

Document Summary

Identify and discuss important trends affecting marketing decisions today. Includes the actors and forces outside marketing and affect marketing management"s ability to build and maintain successful relationships with target customers. These two are applied to new markets as well as new products. Direct and indirect is based on the actual product. Direct products would include water that is all water, such as nestle, aquafina, Indirect products would be vitamin water, smart water, coffee, tea. Competitive intelligence (ci) used to collect and synthesize info. Competitive intelligence is the art of defining, gathering analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts , information, ideas or data needed to support executives and managers in making strategic decisions for an organization. Culture the shared meanings, beliefs, morals, values and customs of a group of people. Country culture entails easy-to-spot visible nuances that are particular to a country i. e. dress, symbols, ceremonies, language, colours and food preferences.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents