MKT 100 Lecture Notes - Lecture 3: Baby Boom, Aquafina, Speeders
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MKT 100 Full Course Notes
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Identify and discuss important trends affecting marketing decisions today. Includes the actors and forces outside marketing and affect marketing management"s ability to build and maintain successful relationships with target customers. These two are applied to new markets as well as new products. Direct and indirect is based on the actual product. Direct products would include water that is all water, such as nestle, aquafina, Indirect products would be vitamin water, smart water, coffee, tea. Competitive intelligence (ci) used to collect and synthesize info. Competitive intelligence is the art of defining, gathering analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts , information, ideas or data needed to support executives and managers in making strategic decisions for an organization. Culture the shared meanings, beliefs, morals, values and customs of a group of people. Country culture entails easy-to-spot visible nuances that are particular to a country i. e. dress, symbols, ceremonies, language, colours and food preferences.