MKT 100 Lecture 5: Grewal3ce_IM_Ch04

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Katie Lebel

Document Summary

Tools for instructors: learning objectives, annotated chapter outline with instructor"s notes/teaching tips, answers to end of chapter learning aids. Chapter 4 will focus on consumer behaviour and in particular the consumer buying decision process and factors that influence these decisions. Listening to customers enables dell to identify needs and trends. Sentiment analysis helps dell monitor more than 25,000 conversations a day. From this analysis, the company can tap opinion leaders to involve them in the design and evolution of its products and services. Recognition: consumers with an unsatisfied need or want attempt to move from their needy state to a different, desired state, the greater the discrepancy between. The chapter objectives and roadmap are intended to help students understand the content to be discussed. Possible answers: some students may follow dell on. Twitter since this is where it offers special deals on products.