MKT 100 Lecture Notes - False Advertising, Competitive Intelligence, Visible Minority
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MKT 100 Full Course Notes
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Baby boomers: generational cohort of people born after world war ii; are between the ages of 48 and 66. Competitive intelligence (ci): used by firms to collect and synthesize information about their position with respect to rivals; enables companies to anticipate changes in the marketplace rather than merely react to them. Country culture: entails easy-to-spot visible nuances that are particular to a country, such as dress, symbols, ceremonies, language, colours, and food preferences, and more subtle aspects, which are trickier to identify. Culture: the shared meanings, beliefs, morals, values, and customs of a group of people. Demographics: characteristics of human populations and segments, especially those used to identify markets, such as age, gender, income, race, ethnicity, and education. Economic situation: economic changes that affect the way consumers buy merchandise and spend money; see inflation, foreign currency fluctuations, interest rates, and recession.