MKT 100 Lecture Notes - Lecture 11: Logistics, Telemarketing, Direct Marketing

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Distribution channels: a set of interdependent organizations involved in the process of making a product or service available for use or consumption. Merchants - buy, take title & resell the product. Agent - search for customers & negotiate on behalf of manufacturers. Facilitators - assist, but no title and no negotiating purchase or sale. Movement of products from a manufacturer to a customer, based on ownership or title. Efficient movement and control of flow of goods and info across the supply chain. Shipping of goods from manufacturer to supplier. Whenever walmart stock depletes, the shipping in is logistics management. Essentially the same thing as a distribution channel. Creating value from manufacturer suppliers to consumer. Takes the flow of goods and info into consideration throughout the whole distribution channel. Channel margins typically represent a large portion of the final price. Required to meet revenue targets by converting prospective clients to actual clients.