MKT 100 Lecture Notes - Lecture 3: Habitat, Sri International, Swot Analysis

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

The majority of banks have a customer relationship software. When a customer contacts the bank, the sales rep pulls up info on all the products that customers has (checking saving investment). Sales rep use the info to sell other services that the bank current has to that customer this is a . Growth strategy: production proliferation, diversification, product development, market penetration (answer, market development. Cdstep (use this for swat analysis: culture (get pic from phone, demographic, social, technological, economic, political/legal. Pest: political/legal, economic, socio-cultural (includes demographic, technological. Strategy planning methodology (stanford research institute: helps to organize your thoughts to develop our company goals and strategies o. Internal (strengths & weaknesses) relative to competitors. Processes (value chain, or value delivery process) Strengths (example to consider: process competitive advantages, strong partners, strong brand reputation, resources, patents, assets, people, experience knowledge, deep pockets, excellent distribution reach, processes, systems, it, communications, team based culture (open to change, company politics and values.