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Lecture 4

MKT 100 Lecture Notes - Lecture 4: Cause Marketing

Course Code
MKT 100
Laila Rohani

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MKT 100 Chapter 18: Ethics and Socially Responsible Marketing
Key Terms
Ethics: Ethics are the moral principles and values that govern the actions and decisions of an
individual or group
Social Responsibility: Social responsibility is the idea that organizations are part of a larger
society and are accountable for their actions
Cause Marketing: Cause marketing occurs when the charitable contributions of a firm are tied
directly to the customer revenues produced through the promotion of one of its products
The Scope of Marketing Ethics
Business Ethics: A branch of ethical study that examines ethical rules and principles within a
commercial context, the various moral or ethical problems that might arise in a business setting,
and any special duties or obligations that apply to persons engaged in commerce
Marketing Ethics: Refers to those ethical problems that are specific to the domain of marketing
The link between ethics and corporate social responsibilities
Firms should implement programs that are socially responsible
Employees should act in an ethically reasonable manner
A Framework for Ethical Decision Making
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