MKT 100 Lecture Notes - Lecture 9: Hulu, Yield Management, Target Costing

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Steven Chuang

Document Summary

Registration statement filed with the securities and exchange commission. Assets = cash + other assets exceeds (liabilities by a factor of 8) Company valued at billion (15 times it"s net worth) By dec 31, 2016 - lost million. The money (or goods/services) exchanged for ownership of a good/service. Price involves perception of value and they can vary depending what you"re buying. Cheaper price for equivalent quality has higher value. Higher price can signal quality (watches, cars, vodka) There is a tradition of getting stuff for free or very cheap over the internet that is hard to change (vs. by phone or television) Watch unlimited movies streaming online and receive dvds in the mail, for . 99/month. Pay . 99 for either streaming or mailing or . 98. 35% drop in stock price (lost b in market cap) Cost: expensive to acquire content (many separate negotiations) & $ to ship dvds. Demand: fewer people wanted dvds (wanted to speed up this change)