MKT 100 Lecture Notes - Lecture 6: Cognitive Dissonance, Operant Conditioning, Tim Hortons

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Hamed Mehrabi

Document Summary

Review questions: john wants to know which price (, , or ) leads to the most positive attitude to her product amongst young adults. Answer: b) experiment: the marketing team of a renowned car company wanted to gain information from its customers regarding the performance of this new car. For this, the team designed a questionnaire with questions relating to the car"s [erfromance and situated it among the company"s customers. The data analysis of the survey showed that the customer Answer: a) reliability: megan is the marketing director of one dollar stores, a retail chain in canada. From the recent sales reports, megan notices that sales had increased in some stores and decreased in others. She is unable to predict the reason for this variation in sales/ the method of research that she is likely to employ to gain a better understanding of the variation and to clearly define its cause will be.