MKT 100 Lecture : Lecture notes for MKT100

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Chris Gibbs

Document Summary

Accessible (in language, method and data) to the manager. Able to tap deep, important, enduring meanings. Subjective to the selective perception of manager or analyst. Power of online consumer research reduces errors reduces cost by 20-50% speeds up the process from weeks to days. A changing role of women in american culture. A sea change in women s life-styles has occurred in the u. s. and it occurring in other cultures. Product and service innovations are slowly catching up with the changing needs of women. Particularly the profession woman competing in what was a man s world.