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Lecture

mkt-Understanding Consumer Behaviour Review Sheet

2 Pages
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Department
Marketing
Course Code
MKT 100
Professor
Paul Finlayson

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Description
Understanding Consumer Behaviour Review SheetThings to Know1What are the 5 general steps of a research plan2What are some of the primary reasons marketers need to understand consumersclients3Define exploratory research At what stage of the research process does it take place Where is the information typically gathered ie internally externally or both4What is descriptive research used to measuredetermine What are some examples of descriptive research methods5Why do marketers care about complex buying behavior6Determine the difference between Cross Sectional and Longitudinal Research7Differentiate quantitative and qualitative research8Cause and EffectDoes XY9Understand correlation vs causation10What are Focus Groups used for11Are Focus Groups used to represent beliefs attitudes and behaviors or simply to learn abo
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