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Lecture 2

Week 2 - Situation Analysis
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Department
Marketing
Course
MKT 100
Professor
Marla Spergel
Semester
Winter

Description
What is a Situational AnalysisA situation analysis is the foundation of the strategic planning process for your marketing plan It includes an examination of both the internal factors to identify strengths and weaknesses and external factors to identify opportunities and threats A useful tool in performing a Situation Analysis is what we might call The Cs of Marketing The Cs of Marketing help companies focus on key elements that apply directly to marketing The 5 Cs of Marketing can be summarized as CompanyThe produc
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