Class Notes (834,353)
Canada (508,492)
Marketing (1,395)
MKT 100 (974)
Lecture 2

Week 2 - Situation Analysis
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Department
Marketing
Course
MKT 100
Professor
Marla Spergel
Semester
Winter

Description
Week 2Expenses and CostsThe grouping of expenses according to their common characteristicsOne common classification is by variability These includeVariable Costs balloonstring bottom right paintmaterial top left Fixed Costs cash register bottom left One Time Fixed Costs Capital Costs real estatebuilding centreVariable Costs Increase directly in proportion to the level of sales in dollars or units sold Change in proportion to the activity of a business Sometimes referred to as unitlevel costs since they vary with the number of units produced Can also be referred to as Cost of Goods Sold COGS Examples includeCost of goods sold COGSDirect labour costsSales commissionShipping chargesDelivery ChargesCost of direct mat
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